Live Answering Service as Opposed to Automated Voicemail
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For most of us, hearing voicemails doesn't seem to be good, especially when we need something badly. As much as possible, customers should be responded right away. Making them wait creates a bad image for the company. This is generally the reason why, instead of installing voicemails, a live answering service serves by far better.
According to Fortune Magazine, about 80% of callers who receive a voicemail system hang up. Counting each individual as a sales opportunity means a whooping eighty percent of lost occasions. Another study by Sales Digest revealed that callers responding to marketing campaigns are eight times more likely to provide information with a live operator than with a voicemail box.
It is a reality that voicemail does not work. Firms trade customer satisfaction for costs. However, is it more devastating to lose more than 50% of sales prospects than investing a little add-on cost for live answering service?
A survey conducted by ABC Advertising showed that out of 10,000 respondents, 68% confessed that they are not likely to give out information to an answering machine and 11% are undecided.
The inexpensive attribute of voicemail lured companies. They did not know that there was a catch: they save fewer costs by losing a lot of sales leads. Transcending answering service from voicemail to a live operator will dig mines.
Figures speak the truth. Marketing campaigns should be customer-oriented. Having voicemail as answering service doesn't seem to be the taste of the prospects. And adding live answering service to the various customer services will be a great tool to keep the sales pipeline flowing.
For most of us, hearing voicemails doesn't seem to be good, especially when we need something badly. As much as possible, customers should be responded right away. Making them wait creates a bad image for the company. This is generally the reason why, instead of installing voicemails, a live answering service serves by far better.
According to Fortune Magazine, about 80% of callers who receive a voicemail system hang up. Counting each individual as a sales opportunity means a whooping eighty percent of lost occasions. Another study by Sales Digest revealed that callers responding to marketing campaigns are eight times more likely to provide information with a live operator than with a voicemail box.
It is a reality that voicemail does not work. Firms trade customer satisfaction for costs. However, is it more devastating to lose more than 50% of sales prospects than investing a little add-on cost for live answering service?
A survey conducted by ABC Advertising showed that out of 10,000 respondents, 68% confessed that they are not likely to give out information to an answering machine and 11% are undecided.
The inexpensive attribute of voicemail lured companies. They did not know that there was a catch: they save fewer costs by losing a lot of sales leads. Transcending answering service from voicemail to a live operator will dig mines.
Figures speak the truth. Marketing campaigns should be customer-oriented. Having voicemail as answering service doesn't seem to be the taste of the prospects. And adding live answering service to the various customer services will be a great tool to keep the sales pipeline flowing.
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